CONCEPT-TO-LAUNCH PROGRAM

At SunUp Group, we believe start-up businesses can experience sustainable success by focusing on six key areas at the inception of business


Why do Start-Up businesses fail at such an alarming rate?

  • Lack of and poor planning
  • Mis-alignment of strategies to the company vision
  • Going to market prematurely
  • Swimming in the Sea of Sameness
  • Business budgets and resources are limited
  • Competition is stringent

Start-up success principles

At SunUp Group, we believe start-up businesses can experience sustainable success by focusing on six key areas at the inception of business:

  • Create a guiding plan—expectations, budget, goals and timeline
  • Connect with the “why” that will drive the business
  • Align daily productivity with long-term strategies
  • Create a cohesive identity and a solid brand platform
  • Carve-out a unique differentiation and own your competitive advantage
  • Prepare to launch

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