Using customer testimonials on your website and as part of your overall marketing strategy is a fantastic way to communicate the quality of products and services that your small business provides. People are naturally skeptical when encountering a product or company they are not familiar with. It’s just human nature! Nobody wants to be burned
When people are searching for products and services online, your website is often the very first place they learn about your small business. So, making a good first impression with your small business website is absolutely critical. With so many choices and competitors, your website must quickly make an emotional connection with your prospective buyer.
Video is hot in today’s business environment. Video simply engages people in a way that text and images cannot. According to the BIA Kelsey Group, viewers engage more after watching a video, and their requests for more information increased by 30-40% by clicks on website and 16-20% by phone inquiries. That is some pretty incredible
With the state of the current economy, many small businesses are continually looking for new ways to market their small business. Finding creative, low-cost ways to get your small business name out there is usually at the top of every entrepreneur’s list! So, let’s talk about partnering with other local small businesses. Have you ever
Establishing a social media presence is very important for small businesses, and Facebook should be part of your social media strategy. (See our previous post — Social Media: Is It Important For Small Businesses?). However, we want you to do it right and do it well! There are some common mistakes we see businesses and